Advertising Without Being Mislead

Oh the mysteries of advertising our online businesses....

We could think abut this subject forever but in an effort to get down to reality for each of us as individuals, lets "kick" around a few things. Lets start with traffic exchanges! Most agree that if you use them you will have about a 2% success rate! And if you upgrade you will have about a 4% success rate. Big deal! The lesson is that any and all Free advertising just doesn't work unless you Upgrade $$. By "success" we mean that we may get a lead, - probably not a sale.

The Free advertising is just to get your email address and once they have that, you will get a big offer to upgrade before you can even get off the "welcome" email. Not only that but their Aweber which you can get the use of your self right here. will keep on sending you regular email information.

Another tactic today is the "sneaky" way some promotions use to lead a suspect into some program that none but the newbies would probably consider. Gotta be careful here or to many "toes" will be stepped on. How about all the funnel ideas going around. The idea is to get some funded proposal money coming in so as to use it to go into a profit orientated program to make money. But usually the profit targeted program(s) are not exposed up front. Caution!!

But generally our conception about the advertising is limited to the big banners we see on the roadsides, in the malls and the large scale advertisements in the electronic as well as print media. With the rising popularity of the Internet, the pops ups and advertisements on the web sites are also now part of the advertising industry. For the big business houses these are standard mode of advertising but for the smaller businessmen it is a no-no thing because of the higher budgets.

In our time, the inter net has become such a powerful medium that you can achieve unbelievable results with its reach. You can make a web site detailing your product or service. Along with this also make use of the various social networking websites like facebook, orkut etc. by dedicating a page on them to your product. If you can further spend a little more time you can also make a monthly newsletter relating to your product and send a mass email to the people. In the newsletter make sure that you detail all the good things about your product and also offer some good discounts. This is sure cause some courosity.

Be a regular member of the business sittings in your locality. Discuss about your product with other people. They might give you some nice advertising ideas. The more you keep your eyes and ears open the more you are bound to gain. Project yourself as the key player in the niche of your product and make sure that your product as though it is the only viable option available in the market. These advertising ideas are time tested and true.
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Dick Morrison
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